Localization Industry 411

Anything related to Globalization, Localization, Translation, Internationalization. But no promises! by Renato Beninatto

by Renato Beninatto

Content style is moving from formal to informal in all languages. Companies are not doing major rewrites of their manuals, but new products are written in a friendlier tone. Another way to put this: "All localization is marketing related."

The job of localization managers is expanding beyond language and culture. Global customer satisfaction and business requirements demand other activities like support, community moderation, usability adaptation, and local relevance. The relationship with vendors changes accordingly.

Voice and video content become more localization-friendly and language-aware, now that it actually became "normal" to use your voice to control your phone, car, computer and even your TV.

Continuous localization or on-demand translation becomes the norm, not the exception.

African languages appear on everybody's radar, especially when it comes to the localization of mobile devices and apps.

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